Farm Fresh: Direct Marketing, Meats & Milk

This practical and informative book shows graziers how they can increase their income by as much as 30 percent by direct marketing. Detailed chapters explain getting started, or improving existing direct-market sales. Allan Nation explains how to prepare a business and marketing plan, naming products, setting prices, adding products, finding and keeping customers, and how to prosper as a niche marketer. Nearly 100 real farm examples of grass farmers are presented, with information-rich direct marketing tips. These producers are successfully selling eggs, milk, cheese and dairy products, as well as meat from grassfinished beef, lamb, bison, goats, ducks, rabbits, pigs, pheasants, chickens, turkeys, deer and other farm products.