An ultra rich creamy moisture replenishing formula specially created to enhance the natural vitality of your black hair. The hair of African Americans is unique. It is beautiful but delicate. It is prone to breakage and dryness. Even simple combing can weaken and cause damage. Add heat or styling and your delicate hair can become a mess. This shampoo was formulated with natural moisture rich ingredients that meet the needs of African Americans with natural hair. Natural ingredients provide a balance of cleansing without stripping your natural oils to protect and strengthen your hair.