For over two decades i play., Inc. has been researching children's health issues to make safer feeding accessories that come in contact with babies' mouths and foods. Due to recent safety issues in children's toys we saw a need for toys free from potentially harmful toxins. So in 2008 we launched a new line of PVC, phthalate, BPA and nitrosamine free toys. Inside Baby: Pregnancy and early childhood are critical times in babies' lives because they are growing and developing so rapidly. During this time they are vulnerable to elements in their environment, and parents should protect them as much as possible from exposure to potentially harmful substances. The first priority for growing babies is to make sure everything babies put inside their mouth is healthy, safe and promotes the development of strong immune system. • PVC free and Phthalate free: PolyVinyl Chloride (PVC) is a hard plastic that requires harsh chemical softeners, such as phthalates, to make it appropriate for use in soft plastic baby toys such as squirty toys. In 2003 we discovered that phthalates were shown to disrupt reproductive functions and cause other developmental problems, so we launched a line of toys free from PVC and phthalates. • BPA free: Bisphenol A (BPA) is used in hard, clear plastics sometimes used in baby toys to prevent breakage. In 2006 we learned that BPA also disrupts reproductive functions and causes other developmental problems, so we added a line of BPA free toys to our line. • Nitrosamine free: Nitrosamines are found in latex products such as some infant teethers. They have been shown to cause cancer in many animals, so all our teethers and soothers are nitrosamine free.