Wonder Beard Intensive Repair is a once-weekly, three-minute conditioning treatment. Amino acids and Meadowfoam Seed Oil lock in moisture to protect and soften the beard, while increasing elasticity to reduce breakage. This product also adds shine while minimizing frizz. The scent is a very fresh, light lemon-lime. Wonder Beard was Bluebeards best-selling product when it was unveiled at the National Beard and Mustache competition in 2011.