The wafer is sweetened with dextrose and sucralose and flavored with a delicious natural mango/peach flavor. Kids love them, so compliance should not be a problem. This product contains higher potencies than many commercially sold multivitamins and offers trace minerals and coenzyme Q10, as well. Most importantly, it offers a better choice for a chewable product because it contains no colorings and only natural flavorings. Sensitive children often react to the artificial coal tar colorings and artificial chemicals present in most commercially sold "kids" vitamins.