This product is the hypoallergenic alternative to the Children's Multi-Vitamin/Mineral Wafers. It is specially formulated for the sensitive child without additives known to cause allergic reactions. This product contains higher potencies than many commercially sold multivitamins and offers trace minerals and coenzyme Q10, as well. Most importantly, it offers a better choice for a general multivitamin product, because it contains no colorings, casein, gluten, soy, colors or flavors. Sensitive children often react to the artificial coal tar colorings and artificial flavoring chemicals present in most commercially sold "kids" vitamins.