The goal of WeWood is to help restore Mother Nature, one watch at a time, by planting a tree for every WeWood Watch purchased. In just the first three months, WeWood planted 5,000 trees with American Forests, and sets challenging targets for 2012/2013 and beyond. Keeping forests healthy and happy keeps us healthy and happy and we love to keep a constant reminder of that on our wrist. This WeWood watch is made from Beige Maple. The wood of this tree is often used in smoke houses and in culinary arts. It's also used to create many musical instruments like the violin and the guitar.