From the moment you open this bag of Chili Lime jerky, an eruption of lime and citrus-like aromas will exude from the bag. Add a dose of moderate chili flavor and these lively flavors permeate throughout the slices of the tender chuck cut of domestic beef, giving an extremely moist and sensationally soft texture. The natural heat is medium, and can often be enjoyed with an ice cold Corona. KRAVE is jerky elevated. No longer must consumers settle for tough, chemically processed products, but instead can turn to a flavorful, artisanal snack crafted with care and made using only high-quality ingredients. A cut above the old, leathery, chemically processed products, KRAVE represents a jerky renaissance, providing an all-natural snack that is both healthy and flavorful. Consumers can now enjoy a jerky for all seasons with KRAVE's wide selection of innovative flavors including basil citrus and lemon garlic (turkey); chili lime, curry, garlic chili pepper and pineapple orange (beef); and smoky grilled teriyaki (pork). Unlike virtually all other food and beverage categories, the meat snack/jerky division has long been short on excitement and creativity, crying out for innovation and contemporary alternatives to the large meat processors' status quo. KRAVE saw the opportunity to disrupt this sleepy food category with an elevated product that is all beef and no bull and has premium flavor profiles and healthier attributes. Devoid of any nitrates, hormones and artificial flavors, all-natural KRAVE jerky has an elevated conscience. Born with a wooden spoon in his mouth to a lauded Sonoma County wine family, KRAVE founder and CEO Jonathan Sebastiani has grown up working in and surrounded by the culinary and wine industry. From these years of experience, he has developed a keen sense of flavor and a respect for the process needed to develop a food product with integrity. Sebastiani has the tools and skill set to create and educate consumers about a new breed of jerky.