A premium quality men's skin care product specifically formulated to make a mans skin look smooth and vibrant without leaving an oily film. This product contains an exclusive formula including revolutionary ingredient: palmitoyl pentapeptide-3 and 19 botanical extracts, essential oils, vitamins, minerals, and substances derived from natural sources. The tendency will be to apply more moisturizer than you need. you require only a light even film on your skin. More is not better when using 4VOO premium luxury products. You will have to experiment to determine what is right for your particular skin type. Dry skin will require more and oily skin less. temperature and humidity will also affect how much moisturizer you require. Hot humid weather will require that you use less moisturizer, and cold dry weather will require that you use more. One method of application is to place small dabs of 4VOO Maximum Renewal Moisturizer onto your forehead, cheekbones, chin, and neck. Then gently smooth the moisturizer over your face trying not to pull your skin in the process. If you can, try to work from the outside of your face towards the center. gravity is constantly pulling our skin down, and it helps to apply skin care products in the opposite direction. A second method of application is to place a pea-sized amount of Maximum Renewal Moisturizer into the palm of one hand, rub your hands together lightly to activate the ingredients, and gently smooth the moisturizer onto your entire face. Some men apply 4VOO Maximum Renewal Moisturizer over our Repairing After Shave Balm. This will create a heavier protective film that may be desired when conditions are dry. Experiment to find out what works best for your skin type. both products have been formulated to be highly effective on their own or work synergistically together. Before retiring we recommend that you cleanse your face with 4VOO Facial Balancing Cleanser and reapply Maximum Renewal Moisturizer.