What it is: Natural soy based mascara that strengthens, nourishes, and repairs lashes while staying long lasting and smudge proof. Finally a mascara you can depend on without all the harsh ingredients. What it does: Produces sexy, full, curvy lashes - no clumps, smears, or flakes here-just lush, luxurious lashes. What else you need to know: just lush, luxurious lashes. Long lasting, does not smudge easily. Separates and lengthen the lash without harsh dyes or chemicals. Conditions the lash, keeping them healthy and reduce lash loss. Contains organic soy extract to strength, nourish and repair lashes and organic jojoba oil reconditions hair follicles, lengthens and defines lashes. Fragrance-free and vegan friendly. FREE of talc, parabens or fillers, no petroleum or mineral oils. Removes easily with facial cleanser or facial soap.