Under Armour was founded on the following core values: Innovation, Inspiration, Reliability and Integrity. Consistent with these values, we seek to do business with suppliers and their subcontractors that adhere to these practices, follow established work place practices and comply with our Code of Conduct (the "Code"). Our police and military customers had a problem. They needed a boot that was durable and rugged enough to put up with all terrains, but light enough for speed and maneuverability. UA took up the challenge, designing a running-shoe-tactical-boot hybrid. What you get is a boot we're proud to get positive feedback about...from the streets of Chicago to the hills of Afghanistan.