Kicking Horse Whole Bean Coffee Kick Ass, Dark At least 95% Organic, 12.3 OZ.

Whole bean Organic Fair Trade dark roast coffee. Intense full bodied dark roasted coffee. The name says it all... Carpe Diem, Play to Win, No Regrets.... Don't let this cute little donkey fool you. He plays for keeps. This "take no prisoners" roast has proven popular with many athletes who'd choose a good cup of coffee, rather than one of those silly energy bars, to give them an extra energy boost before a hard workout. This cup of attitude mixes both Indonesian and Central American roasts to create a dark, flavourful creation guaranteed to kick some sense INTO you. Net Wt. 350g/12.3oz

They buy organic coffee through small cooperatives (co-ops), defined as an enterprise or organization owned by and operated for the benefit of those using its services (similar to your local grocery co-op). Coffee co-ops have more bargaining power and can demand a higher price for their coffee, in turn giving farmers a better standard of living. So they're ensuring the farmers a higher premium for their hard work.