#1 All Systems Professional formula whitening shampoo whitens and brightens all coat types without harsh cleansers or bleach. Use on white, black, silver, and cream-colored coats. Contains optical brighteners which enhance the dogs natural color. Helps remove even the toughest stains and odors. Contains all natural, healthy ingredients. Contains no peroxide, bleach, silicone or blueing products. Contains coconut oil. Safe for puppies and kittens over 12 weeks old. Dilutes 5:1. Comes in a 16 ounce. Ingredients are Deionized water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Disodium Cocoamphodiacetate, Propylene Glycol, Cocamide DEA, Propylene Glycol, Chloroxylenol, Hydrolized Animal Protein, Trisodium Edta, Citric Acid, DMDM Hydantoin, Fragrance, FD & C Blue #1 and FD & C Red #33. Measures 8-inch length by 2-1/2-inch height by 2-1/2-inch width.