Low fat. High fiber. America's first raisin bran. In 1926, we became the first to blend hearty wheat flakes with sweet tender raisins to make the special taste of raisin bran. And still today, nobody else makes raisin bran our way the original way. Taste the whole-grain difference. We use the large wheat berry, or kernel, harvested from golden fields of hard winter wheat. Every berry is steam cooked, rolled flat, and then toasted to just the right crackly crunch. Look closely at an individual flake. You can still see the shape of the original grain! Other companies mash and process their wheat, and then re-form it into flakes. Our rolled berry method gives you the true whole grain flavor of wheat in a flake that stays crunchier longer in milk. Naturally sweet, plump raisins. We give you big select California raisins, sun-ripened to their sweet, natural best. They don't need the sugar coating that so many other companies give their raisins. Rich in fiber. Skinner's Raisin Bran is a natural source of the fiber you need. Fiber aids the digestive system. And as a part of your regular daily diet, fiber helps keep you feeling fit. More than breakfast. Try Skinner's Raisin Bran on snack trays, with fresh fruit salad, in trail mix for camp-outs, in recipes shown on this box, or in your recipes calling for bran. Use your imagination! High fiber; Low fat; Low sodium; No preservatives.