For over 15 years, the Chick-fil-A® renegade Cows have entertained consumers with their desperate, self-preservation antics in an effort to convert beef eaters into chicken fans.
The "Eat Mor Chikin®" campaign was first
introduced in 1995 as a three-dimensiona billboard concept depicting a black-and white cow sitting atop the back of another cow painting the words "Eat Mor Chikin" on the billboard. In addition to the clever roadside billboards, the "Eat Mor Chikin" Cows are a focal point for Chick-fil-A advertising,
promotions, web activity and clothing and
In 2007, the Chick-fil-A "Eat Mor Chikin"
Cows were recognized as one of America's most popular advertising icons and became members of New York's Madison Avenue Advertising Walk of Fame. Starting with that first, simple billboard, the Cows are now an iconic reminder for all to "Eat Mor Chikin!"