• Dr. Bronner's Magic Soapbox

    Passion River

  • $5.00

  • Description

    Dr. Emanuel Bronner was a master soapmaker, self-proclaimed rabbi, and, allegedly, Albert Einstein's nephew. In 1947, after escaping from a mental institution, he invented the formula for "Dr. Bronner's Magic Soap," a pepperment-infused, all-natural, multi-purpose liquid that can be found in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called "The Moral ABC," designed, in his words, "TO UNITE ALL MANKIND FREE!" A human story about a socially responsible company, this film documents the complicated family legacy behind the counterculture's favorite cleaning product.

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