Loftus Novelty was founded in 1939. The first shop was a tiny hole in the wall located in down town Salt Lake City. Loftus Novelty was the first business in Salt Lake City to offer novelty and magic. With quality products from all over the world, Loftus International continues to grow into one of the premier novelty, magic and balloon distrubutors in the United States, delivering you all that you wish for your party needs. Genie in a Bottle. 12 Dozen/Cotton.