Itching' for Nirvana is a skin and coat Kelp Supplement. We recommend this product to our pooch pals who have itchy skin and tend to chew on their paws. It is specially formulated to help your dog feel more comfortable and look healthier with a shiny coat and hydrated skin. We use flax seed meal because it is the richest plant source of antioxidants and Omega-3 fatty acids that both help support an active immune system and a healthy skin and coat. Kelp is added as a source of iodine, which helps in making thyroid hormones necessary for maintaining metabolism in all cells of the body. Garlic is included for its natural antibiotic, antiviral and anti-fungal components that naturally soothe your dog's skin or hot spots.