Moisture or lack of it is what hair care is all about. Without enough moisture hair becomes dry, frizzy, brittle and prone to breakage. This organic moisturizing pomade instantly restores lost moisture to your hair. It nourishes each hair to provide more strength and flexibility reducing breakage. Shea Butter and Kokum Butter add shine and softness. Grapeseed, Kukui Nut and Rosehip Oils are absorbed by your hair, adding manageability. Essential oils and herbal extracts nourish your hair follicles for increased growth. Organic formula lets your hair and scalp breathe.